Shifting Marketing Trends: From ‘likes’ and ‘follows’ to real-time activity
Anyone who has been an active user of Social Media knows that ‘liking’ and ‘following’ are second nature. You up your likes to flood your Facebook newsfeed with updates and photos, and the same goes...
View ArticleInfluential People in Mobile Marketing: Marcia Kadanoff
In this week’s blog post, Marcia Kadanoff, founder and CEO of Open Marketing, will feature as one innovator in Mobile Marketing that has been influential on us. Based in San Francisco, California, she...
View ArticleData Visualization: an Art or Science?
Many opinions differ on the topic of how people consume Data Visualization. Is it a step back in time, i.e. is it of historical benefit? Or is it just like you would visit a gallery: you think...
View ArticleThe Sixth Annual Hadoop Summit: 26/27 June, San Jose, Calif.
For those who haven’t heard about the Hadoop Summit, it will commence tomorrow and Thursday in San Jose, California. It’s theme this year is ”Maturation”, as it aims to highlight the application’s...
View ArticleWindows 8.1: Have they finally got it right?
Steve Ballmer revealed at Microsoft Build yesterday a preview of the forthcoming Windows 8.1, not quite a new OS nor ‘just another software update.’ On the contrary, there are plenty of glitches fixed,...
View ArticleMarketing KPIs: Looking beyond the ‘Usual Suspects’
If you have been an avid follower of the ‘Big Data Revolution’ and your company has been involved in a lot of digital/online Marketing, it is inevitable you have been tracking some metrics to gain some...
View ArticleData in Your Everyday Life
[Photo: Forbes India] With the recent NSA scandal, data has become a double-edged sword in people’s lives. A lot are outraged at the U.S. Government’s behavior and they have certainly lost a lot of...
View ArticleDataVis Showcase: Some great examples of Data Visualization Projects
If you have been following our social media activity you may notice how we often accredit those who develop impressive DataVis projects. These projects are being uploaded on a regular basis these days,...
View ArticleDashboards and Reporting: Separating the Traditional from the Modern
If you have recently joined our Community and are new to the world of Business Analytics, you may have noticed the explosion in interest in Dashboard Applications (such as ours). Most people in the...
View ArticleWhat does it take to be a truly great CMO?
Anyone who bares the title CMO will know first-hand how mercurial a position it is. Not only are they required to oversee all marketing activity, the job is also heavily involved in Analytics, and a...
View ArticleNext-Gen Data Scientist
[Photo: KDNuggets] From our last post about the role of the CMO, it is obvious that the Big Data Revolution has created a lot more new roles. One role in particular is that of the Data Scientist. It is...
View Article#OpenData: Open Discussion
Open Data is the way forward in aiming to alter the knowledge of modern society. It can help us attain knowledge of important public sectors such as Healthcare, Sports, and Politics. Through this...
View ArticleWhy the Publicis-Omnicom Merger is Historical
Photo: euronews [Original article here (in French).] « Half the money I spend on advertising is wasted; the trouble is I don’t know which half. » This was how John Wanamaker defined the challenge for...
View ArticleWanted: Project Manager (Full-Time)
Long term: Project Manager Captain Dash is a young, Parisian startup developing a solution that aims to bring the best analysis and data reporting experience. Intelligent data, beautiful...
View ArticleiOS7: Now in Beta
The highly anticipated iOS7 has arrived in Beta format for developers to mess around with according to a recent article on TechCrunch. This can only one thing: we are getting ever closer to the launch...
View ArticleMeasuring Business Performance: Overcoming Existing Barriers
[Photo: The Grand National Steeplechase] Measuring how well your business performs has been a top priority for many companies in recent times. That said, there have been questionable methods adopted on...
View ArticleBattle Royale: Compare Metrics Across Dimensions to Gain Insights
Hello Dashers, we hope that you are enjoying your app. By this stage, we have added many updates to the app and hope that they haven’t gone unnoticed. With our blog, we are going to try help you out as...
View ArticleTutorial: Using Filters for Google Analytics
Continuing on from last week’s tips on using our Battles, this week we will show you how to use filters appropriately. Filters can help you differentiate between the different types of Web Traffic...
View ArticleHow to Add a Secondary Axis
They say it takes two to make a thing go right. Cheesy 80′s songs aside, adding a second axis to your DataViz graph can help you view a graph from a different perspective. When done right, adding a...
View ArticleChoosing the right KPIs
KPIs serve as the magic formula to getting better insights into your company’s data. At times you might feel as if there is too much data to handle when trying to create your optimal Data...
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